Safeguarding our oceans has been a focal point for environmentalists over many years, and with the accelerating impacts of climate change, the urgency has only grown. Stepping up to this challenge is Parley for the Oceans, an environmental organization founded by Cyrill Gutsch. While Gutsch aims not to come across as "preachy," his commitment to the cause leaves little room for debate.
Partnering with influential entities such as Dior, Adidas, Stella McCartney, the UN, and the World Bank, Parley for the Oceans has set out an ambitious goal to end global reliance on plastic. Their recent collaboration with the renowned art fair company, Art Basel, marks another significant stride in their mission.
Debuting at Art Basel Miami Beach last December, the initiative dubbed "Art for the Oceans" is presented as a global fundraising effort to combat plastic pollution, climate change, and biodiversity loss. This initiative will also feature prominently at Art Basel Hong Kong.
Although Parley's venture into the art world might seem sudden, the organization has been collaborating with artists since its inception in 2012. Artists like Julian Schnabel, Ed Ruscha, Jenny Holzer, Katharina Grosse, and Doug Aitken have been among the many creatives involved. This partnership with Art Basel is seen as a natural progression, with Gutsch citing an encounter with environmental activist Captain Paul Watson at Art Basel in Switzerland as the catalyst for Parley's formation.
At Art Basel Hong Kong, Parley will showcase limited-edition tote bags crafted from reclaimed marine plastic, each purchase contributing to the removal of 20 pounds of plastic waste. Additionally, guided tours focusing on environmentally themed artworks and past collaborations with Parley will be offered, with proceeds supporting the cause.
This collaboration is not just about raising funds but also about raising awareness and fostering future collaborations within the art world. Beyond art fairs, Parley funds its advocacy programs through commercial partnerships, donations, and grants, aiming for a substantial impact in regions heavily affected by plastic pollution.
Gutsch acknowledges the necessity of engaging with industries and events that contribute to environmental issues, viewing it as an opportunity for change. He sees Parley's involvement in Art Basel as part of a broader strategy to address environmental concerns within the art world and beyond.
While progress toward sustainability in the art world is evident, there's still much ground to cover. Parley's collaboration with Art Basel and its participation in initiatives like the Gallery Climate Coalition signal a collective effort towards meaningful change.
Art, according to Gutsch, has the power to transcend barriers and evoke empathy, making it a crucial tool in advocating for environmental conservation. Ultimately, it's about inspiring individuals, including high-net-worth collectors, to embrace sustainability and drive positive change in their communities and industries.